Week 2: Social Media and Writing for the Web

Week 2! Zipping along. We should now all be well familiar with the course document, and the ABC POOL Lost Places page. This week we’re going to explore and deconstruct some ideas around the phrase ‘social media’, using as examples – the services we signed up with last week ( flickr, soundcloud, vimeo etc ).
Reflections on the readings for Week 2: Social Media: Henry Jenkins, “Eight Traits of the New Media Landscape”. Writing for the Web: the Yahoo Web Style Guide.

What is Social Media?
Some definitions… and some frameworks to approach it with:
– Historical? Where has today’s social media context come from? history of social network sites by Christopher Nickson , and a history by Danah Boyd.
– Technological? What technologies enable social media to work? What limitations do they have? From HTML to CMS + RSS, and other subscription technologies.
– Economics? Who makes money in social media? Where is the income and expenditure in social media? What is the economic benefit of links? Who makes money from hosting? What is content aggregation?

The above frameworks can help us meaningfully analyse social media, contextualise the social practices of social media users, and issues that arise.

Video : Clay Shirky on “How social media can make history

Social Media Examples
These offer different models of collaboration and media production: wikipedia / digg / slashdot / metafilter.

Projects that harness social media?
Starwarsuncut. A virtual choir on youtube.
JPG magazine: ( with their own flickr group ) ” Join the 243,514 photographers sharing their work and voting for the best in our themes. You could be published in JPG Magazine!”
( More self-publishing? lulu.com ? bandcamp? cafepress? )
Within advertising: analysis of the Old Spice campaign.

Group Exercise
In groups, analyse the collaborative possibilities within each of the following:
ABC Pool
flickr ( compare with photobucket )
vimeo ( compare with youtube, blip.tv )
soundcloud ( compare with freesound )

Find one group within each, relevant to your theme, and post a relevant comment, linking back to the lost places project.

Reading for Week 3: Weblogs: A History And Perspective, Rebecca Blood, September 7, 2000.
Task: Complete a blog post before next week’s class, which outlines the idea for your soundscape (which is due in week 6), and identifies the sounds you will need. We will be discussing these published ideas in class next week.

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One Response to “Week 2: Social Media and Writing for the Web”

  1. Week 2: Research Checklist « Rmitmusic Blog Says:

    […] September 7, 2000, and read and explore the links within the posts for Design Studio Week 1,Week 2: Social Media and Writing for the Web and Week 3: The World of Blogging. And yes, you should write some blog posts about your reading […]

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