Week 7: Reimagining Today’s Media with The Manifesto

Ed has written up a great post about the manifesto (“a public declaration of principles and intentions, often political in nature”), and how they can be useful in framing the way we use (and create) contemporary media:

“Think about how your creative work reflects your principles and values; and if it doesn’t, what values is it projecting? Are these the values that you want to be associated with?”

Task: Research the manifestos below (and others listed by Ed) and make a note of any points that inspire you. Write a blog post that describes how these points might relate to contemporary media making.

Example Manifestos:

Futurism Manifesto (1909: “Time and Space died yesterday. We already live in the absolute, because we have created eternal, omnipresent speed.” )
A Short Manifesto on the Future of Attention (The more information, the less attention, and “the need to allocate that attention efficiently among the overabundance of information sources that might consume it.”)
RIP – A Remix Manifesto A movie about remixing. What is their manifesto stating?
The Freeculture Manifesto “We believe that culture is a two-way affair, about participation, not merely consumption”
Portishead’s new music ‘manifesto’ “There will be no… ”
Locative media manifesto “cyberspace leaking into the real world.. an era of the ‘internet of things’.”
Slow media manifesto “Slow Media are not about fast consumption but about choosing the ingredients mindfully and preparing them in a concentrated manner.”
Dogme 95 Manifesto – A set of strict rules to create film-making based on story rather than special effects or technology.
A DIY Data Manifesto.. Decentralising the web with DIY servers.
Anti-Web Manifesto A plea for ‘rejecting the modern web’ and the way it is designed.
A ‘Web Thinking’ Manifesto “We will let go of control… we will consider it a sign of success to see our brand or message distributed far and wide in ways we could never anticipate.”
The Assembled Web: Notes Towards a Manifesto “Success on the web is no longer about driving traffic to your site, or keeping eyeballs there once they arrive. It’s about engaging audiences everywhere they already are. ”
The Photoshop Etiquette Manifesto for Web Designers “Guidelines intended for any group of people looking to standardize web design in Photoshop”
The GNU Manifesto for free software: “..if I like a program I must share it with other people who like it{
McKenzie Wark’s Hacker Manifesto: “The class interest of hackers lies in freeing information from its material constraints.”
Donna Haraway’s Cyborg Manifesto “A cyborg is a cybernetic organism, a hybrid of machine and organism, a creature of social reality as well as a creature of fiction”
Even more? 100 years of Design Manifestos, and via comments to the Post Media Art Manifesto, an amusing automated Manifesto Generator

Today’s group exercise :

Create a mini manifesto for musicians and internet technologies. This should be a short list of points for a musician to consider as guiding principles for 2011 onwards, when they are seeking to create, distribute or publicise their music. We will have a series of brief presentations before the end of the class.


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